Tropical Moose is a rebrand of a St. Louis brand
born from a teacher’s dream. Tropical Moose crafts Jamaican-inspired shaved ice, blending fresh fruit into a unique “mousse” treat. More 
than a product, we’re a cultural experience
in St. Louis.

Disciplines:
Illustration / Trademark

Tools:
Illustrator, Photoshop

Brand Pillars

  • Mighty Kind Co. is about fostering meaningful connections. Our beverages bridge drinkers and non-drinkers, creating shared moments of celebration, relaxation, and enjoyment, regardless of preferences.

  • We craft beverages with genuine ingredients and no artificial additives, embodying the spirit of the 70’s counterculture. Our brand is honest, transparent, and true to its roots.

  • Inspired by the spirit of freedom, we encourage self-expression and
    mindful enjoyment. Mighty Kind Co. gives you the flexibility to choose
    how you savor life’s moments.

  • Bold, inventive flavors are at the heart of every sip. We prioritize quality
    Ingredients like CBD, THC, and botanicals deliver refreshing, satisfying drinks that always impress.

  • Mighty Kind Co. welcomes everyone. Whether you’re drinking alcohol-
    free or enjoying a cocktail, our beverages create a space where all can relax, celebrate, and be themselves.

New Logo and Branding

Menu

New Packaging

Illustration Guide